5/26/14

Every Mother Counts - The ETERNITY Project - Calvin Klein

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Since its launch in 1988, ETERNITY Calvin Klein has been an iconic signature fragrance, beloved throughout the world. To celebrate its 25th Anniversary, ETERNITY is debuting a set of exclusive limited edition bottles features an elegant silver metallic finish.

The ETERNITY Project is a new global philanthropic initiative. Their mission is to foster the message of eternal love and commitment through the support of charitable endeavors to help individuals and communities. The first non-profit organization to partner with The ETERNITY Project will be Every Mother Counts (EMC), a charity founded by the face of ETERNITY, Christy Turlington Burns, to end preventable deaths around the world caused by pregnancy and childbirth.

From May 25-May 31, all proceeds from US sales of the limited edition ETERNITY Calvin Klein 25th Anniversary Edition bottles will go towards the support of EMC, up to $30,000. ETERNITY 25th Anniversary Edition eau de parfum spray 3.4oz ($81) and ETERNITY 25th Anniversary Edition for Men eau de toilette spray 3.4oz ($71) are available at Macy's.

2 comments:

  1. The package design is pretty awesome, I have to say. I love that and especially the charity aspect.

    ReplyDelete
  2. I really love this idea. My step father loves their shampoo. I am going to get this for fathers day. Thank you so much for sharing

    ReplyDelete

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