This makes sense. Women are more social. ;)
Christy is right actually. Women tend to be more vocal when it comes to their feelings and they are not afraid to 'show the world' what's in their mind and heart. It's more difficult for men. Although considered quite exhilarating to express what they feel, there's that 'manly image' to consider.
I've always wondered why most online branding campaigns often target women. I guess this is my answer. The probability of a successful online gimmick lies on the hands (or fingertips) of the ladies. Imagine making billionaires out of of these social media sites.
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