I have used Charmin Ultra Strong toilet paper for years. HEB (a Texas-based grocery chain) is pretty good about making copycat products so I decided to "take the plunge" and try their new toilet paper that claims to be comparable to Charmin Ultra Strong.
Since I still had some Charmin at home, I unrolled a bit of each roll and laid them side by side. The Charmin is on the left of the photo and the HEB Our Finest is on the right of the photo. You can see that they both offer the "quilted" look that supposedly helps to clean without falling apart.